Strategic Planning Jet Blue Airways - 1353 Words

Strategic Planning: Jet Blue Airways Gregory James Professor John Mitchell BUS 599 Strategic Management April 24, 2011 Abstract This report has been produced to determine if the strategic planning in which new of Jet Blue Airways CEO David Barger has created, will help to ensure the company long term success. Addressed in this report will be the following topics: (1) What are the trends in the U.S. airline industry? How might these trends impact a company’s strategy? , (2) What is Jet Blue’s strategic intent? , (3) What are Jet Blue’s financial objectives? Has the company has been successful in achieving their objective? , (4) What are Jet Blue’s strategic elements of cost, organizational culture, and human resource†¦show more content†¦In response JetBlue expanded and offered flights from slighter congested airports within and surrounding the New York City metropolitan area. During JetBlue’s second year in business, it added additional destinations. (Thompson, Strickland, amp; Gamble, 2010). In the third year the company began to offer public stock and acquired i ts satellite television system, LiveTV, LLC. The company also again expanded to more destinations and offered additional weekly flights to destinations such as Las Vegas. Between the years of 2003 to 2007, JetBlue acquired more airplanes, offered flights to the Caribbean, Mexico, and Puerto Rico and more amenities and services while in flight (Thompson, Strickland, amp; Gamble, 2010). What are Jet Blue’s strategic elements of cost, organizational culture, and human resource practices? Does each of these elements provide the organization with a competitive advantage? JetBlue’s elements of cost exercised the company’s strategies of offering services as a discount airline. The company offered passengers low fares; operated point to point systems; used two types of aircraft; served only snacks; and maintained quick turnaround times at airports. The cost-cutting strategies enable JetBlue to keep operating costs and ticket fares comparatively lower than other U.S. carriers. The cost cutting strategies certainly give JetBlue a competitive advantage over competitive carriersShow MoreRelatedJet Blue Airways1881 Words   |  8 Pagesï » ¿ Jet Blue Airways DeVonne Boler Christina Brown Terrel Davis I. Problem Statement Jet Blue Airways owner, David Neeleman, understands the difficulty that comes with trying to break into the airline industry. Being as though the airline industry is expensive, will David Neeleman be able to start an airline that has low ticket costs, technology driven, and customer friendly atmosphere while still competing with other airlines? II. Analysis Jet Blue Airways was first introduced inRead MoreJetblue Airways: Crafting and Executing Strategy1296 Words   |  6 PagesJETBLUE AIRWAYS Paper 1: Crafting amp; Executing Strategy Strayer University BUSS 599: Strategic Business Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.†¦Ã¢â‚¬ ¦.p. 3 Trends in the Airline Industry†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.......p. 4 Jet Blue’s Strategic Intent†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..........p. 4 Jet Blue’s Financial Objectives and Related Success†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦..†¦Ã¢â‚¬ ¦.....†¦...p. 5 Strategic Elements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..†¦Ã¢â‚¬ ¦........†¦p.5 Jet Blue’s Strategies for the Future†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreJetblue Case Study Essay970 Words   |  4 Pages1. Describe the â€Å"JetBlue Experience.† How is it related to the company’s overall business strategy? With the JetBlue Airways experience, passengers enjoyed free amenities such as watching live satellite TV, listening to XM satellite radio, brand name snacks, coffee and drink. Passengers can also experience paperless ticketing, assigned seating with more legroom. These experiences have helped to streamline JetBlue’s business strategy as being the best customer service in the airline industry. Read MoreQantas Airways Strategy2007 Words   |  9 PagesABSTRACT This Internet strategy paper is prepared for Qantas Airways with the aim of analyzing how Internet marketing was incorporated in the company’s business strategy. Gathering of needed information was done through utilizing electronic databases and journals from the library, as well as books related to the topic. In addition, websites of the various businesses involved were viewed for the latest company news and information. For the purposes of this paper, the Qantas Group is narrowedRead MoreSkywest Executive Summary1145 Words   |  5 Pagesservice from small cities using regional jets to support the network carriers’ hub-and-spoke system (Northwest, Delta, United, etc.). Regional airlines feed the large national carriers by bringing customers from small airports to major hubs to catch connecting flights. Most of the flights operated by regional carriers are in partnership with the major carriers. SkyWest has partnerships with Delta, United, and Midwest Airlines. SkyWest’s growth and strategic planning has relied on the expansion of currentRead MoreJetstar Analysis3993 Words   |  16 Pagesemergence of start-up carrier, Virgin Blue (now Virgin Australia). Since 2004, Jetstar Group and Virgin Australia have been competing for market share in the domestic market, which has created competition for all Australians. The competitive landscape is made up primarily of a duopoly between Jetstar and Virgin Australia, who is considered Jetstar’s primary competitor, along with other domestic airlines such as Tiger Airways, Rex, Sky West and the recently defunct Strategic Air. 1.1 Australian DomesticRead MoreQantas Report6570 Words   |  27 PagesTABLE OF CONTENTS Contents EXECUTIVE SUMMARY 2 COMPANY BACKGROUND 3 EXTERNAL ANALYSIS 4 REMOTE ENVIRONMENT ANALYSIS 5 INDUSTRY ANALYSIS 7 COMPETITIVE ANALYSIS 12 INTERNAL ANALYSIS 13 STRATEGIC GAPS 15 STRATEGIC OPTIONS AVAILABLE 17 RECOMMENDED STRATEGY 21 IMPLEMENTATION PLAN 22 CONCLUSION 23 REFERENCES 24 APPENDIX 1 – Income Statement 25 APPENDIX 2 – Balance Sheet 26 EXECUTIVE SUMMARY The passenger airline industry is very mature and competitionRead MoreCommunication, Collaboration, And Commitment1798 Words   |  8 Pagesregardless of the touch point. SWA strives on partnering with its employees, stakeholders, stockholders, and shareholders to develop and implement cutting edge strategies to be the best in the industry. Employees are empowered to be a part of the strategic planning process for the organization; for example, the pilot group provided suggestions to management that led to reduced fuel costs, gate costs and landing fees, which was a huge cost savings to the airline. Just as the executives at SWA are in-tunedRead MoreJet Blue Paper9528 Words   |  39 PagesHistory JetBlue Airways Corporation (JetBlue) was founded in 1998 in Delaware by David Neeleman, a former Southwest executive. The airline began operations in 2000 based out of JFK International Airport (JFK) in New York. JetBlue currently has over 12,900 employees and has been repeatedly ranked as number one in customer service among low-cost carriers by J.D. Power Associates. 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