Weichat free essay sample

New-generation mobile messaging Nowadays, with the development of economy in China and the advance of science and technology, the Internet ecosystem changes dramatically, the way of social networking activities transformed significantly, mobile messaging is one of the most promising products in Chinese. The Mobile Internet Era in China. From the financial reports of 2 biggest Chinese Telecom Operators – China Mobile and China Telecom, we can get there are already more than 1 billion mobile phone users and 100 million 3G users in China at the end of 2011. Moreover, the growing smartphone and smart-feature phone penetration reinforced the tendency by enabling people to utilize better-designed and more powerful apps. Today, many mobile phone producers launch various smartphones that prevail among all kinds of the people; we can also figure out more models of low-cost ‘Thousand Rmb’ smartphones to become available. This expected lasting trend will increase smartphone adoption definitely, particularly among the high Internet usage demographics of 15 – 35 years old. We will write a custom essay sample on Weichat or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page From the Bar chart above, the ownership of smartphones was around 20 million by the end of 2009 and we expect the ownership of smartphones will reach 120-150 million more or less by end of 2012, especial dramatic growth of Sub-Rmb 1000 smartphones (from 0 – 45 million in 2 years). It should be a huge enough user size to create meaningful revenue / traffic to Internet companies. New-generation communication tools. Previously people depend on SMS to chat on mobile phone mostly, now, instant messaging become popular gradually. Using traditional communication ‘SMS’, people can just have one-on-one chat via text contents and picture with relative expensive cost in China, which is a kind of boring and inconvenient. On the contrary, multi-media messaging Wechat provide users a quite different conversion experience with sticky key functions and fun creative features. First of all, Wechat enable users to communicate in voice, pictures and video messages in real time with minimal data consumption. Wechat largely eliminated people’s concern on data usage by limiting monthly usage within 20-30MB, which is under the cap of most monthly data plans China operators provide. Secondly, people can create a share group including several friends to chat and share information altogether by multi-media. Thirdly, users can contact with strangers by a funny function-â€Å"Shake-shake† and â€Å"LBS†. â€Å"Shake- shake† allows people to connect to other strangers by finding other people who are shaking the phone on at the same time. It is nowadays one of the hottest features at parties in China. LBS friend-finding make the strangers within certain radius to chat and transform this virtual socializing experience into real-world interaction. Multi-media messaging could support people to manage either ‘Strong Tie’ or ‘Weak Tie’ types of relationships with its simplicity, instantaneity, and flexibility. Business opportunity of Instant Messaging. Over the past several years, the purposes to use mobile Internet change constantly. Today, people tend to consume more ‘fast-food’ contents such as instant message, micro-blog and social games than traditional full-length, time-consuming literatures, articles and MMORPGs (massively multiplayer online role-playing game). According to the survey from Analysys, instant messaging becomes one of the most popular services on mobile Internet to gain more minds and time-share today. It just lag behind ‘News’ and even surpasses ‘Search’.